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The Interactive Advertising Bureau Tech Lab has officially certified the Libsyn podcast statistic metrics. The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcasts downloads, impressions and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principles for the industry to adhere to.
Libsyn VP of Podcaster Relations Rob Walch says it’s important to have IAB certification. “As we enter the 2020 yearly advertising buying season, this official certification will give advertisers the reassurance and confidence in our numbers that they need to place orders with Libsyn hosted podcasts.”
“As the first ever commercial podcast hosting company and the largest by both downloads and number of active shows, we believe we had a responsibility to the industry to be officially certified by the IAB Tech Lab,” said Laurie Sims, President of Liberated Syndication. “We would like to thank the IAB Tech Lab auditors for their dedication to the guidelines and we are very proud of all the hard work our own technical team put in to make this possible.”