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Libsyn continues to grow its platform with the announcement today that it’s acquiring Julep Media GmbH , Germany’s largest independent platform for podcast advertising. Julep launched back in 2019 and includes advertising, hosting, and content production.
Julep monetizes over 500 podcasts and more than 50,000 episodes, distributes over 45 million downloads per month, and provides advertising solutions to more than 300 brands and agencies. The German audio ad market is the 6th largest in the world.
To put the 45 million monthly downloads into some perspective. Julep’s 45 million is equivalent to a little over 40% of the downloads of Buzzsprout.
Steffen Hopf, who has served as Julep’s CEO since the company’s founding, will continue in his current position and will assume new responsibilities for Libsyn’s international efforts throughout Europe. The rest of Julep’s management team will also remain in place for at least the next three years.
Brad Tirpak, Libsyn’s CEO, said, “Libsyn is thrilled to welcome Julep to our growing platform of advertising solutions for creators. Germany is one of the largest podcast markets in Europe, and Julep provides Libsyn with the immediate scale to become a leading force in podcast monetization in both Germany and the broader European market. Steffen Hopf and Christian Rymarenko have built a world-class team, and under their leadership Julep has become the primary destination for German creators and advertisers. The podcast advertising market is still in early stages in Europe and Julep’s focus on innovative technology and automation will continue to drive Julep’s strong growth and expand Libsyn’s podcast monetization and hosting offerings.”
Hopf said, “Our new combination with Libsyn will dramatically accelerate our growth and product offerings. From the very beginning, we have always had our sights on internationalization as a pillar of our further development. With its expertise in the U.S. podcast market, which is several years ahead of the European market, Julep’s combination with Libsyn comes at exactly the right time. The team and I are excited to begin this new growth chapter in partnership with Brad and the entire Libsyn organization.”