Today Libsyn announced a data integration partnership with YouTube for podcasters. Libsyn’s AdvertiseCast is now connected with YouTube to feed real-time, IAB-compliant data into its marketplace. This connection enables Libsyn podcasters, brands, and advertisers to gain streamlined access to insights on podcast downloads from YouTube.
“Podcasters are increasingly uploading their shows to YouTube as both a distribution and marketing channel and AdvertiseCast is continuing to offer richer data and insights on campaign performance for brand partners,” said Anthony Savelli, SVP of Sales for AdvertiseCast. “YouTube is one of the most popular podcast listening platforms in the U.S. and usage share has steadily grown from 14% in 2019 to 24.2% in 2022. Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi-channel approach and will provide better transparency to brands and advertisers.”