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Libsyn Announces Huge Deal

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Libsyn has announced a new exclusive advertising partnership with BiggerPockets, the leading real estate investing media network, on AdvertiseCast. Libsyn says this was a seven-figure deal to make AdvertiseCast the exclusive sales channel representing the BiggerPockets podcast ad inventory.

Under the terms of the deal, AdvertiseCast is supporting the podcasts within the BiggerPockets network: Bigger Pockets Real Estate, BiggerPockets Money, The Real Estate Rookie Podcast, and BiggerPockets Daily. The BiggerPockets network has over two million members and its real estate investing podcast has 110 million downloads since 2013.

AdvertiseCast represents over 240 exclusive podcasts and the marketplace includes a network of more than 3,000 shows with more than 750 active advertisers in the last 12 months.

“With its tremendous listenership growth, advertisers are increasingly turning to the intimate and highly captive podcast storytelling medium for its efficacy in driving measurable brand outcomes,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “Real estate investing is certainly a hot topic of interest for many and BiggerPockets has built a massive real estate investing community that’s highly desirable for many advertisers to reach and we look forward building on our partnership to further support the growth of BiggerPockets’ network of podcasts.”

“We are excited to expand our partnership with AdvertiseCast,” said Lisa Shroyer, General Manager of Media for BiggerPockets. “Having worked together for years already, we believe AdvertiseCast has the best team and platform in the industry to help us take our podcast business to the next level.”

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