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Lemonada Media Using New In-House Sales Team

· Time to read: ~2 min

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Lemonada Media, who just launched No One is Coming to Save us, announced a new sales and partnership team that will exclusively represent its slate of content through dynamically inserted brand campaigns, custom partnerships, and multi-channel marketing.

The team, led by Eli Kramer, Director, Business Development, alongside Ruby-Powell Dennis, Director, People & Partnerships, and Val Bodurtha, Business Development Associate, will oversee unique partnerships with brands and sponsors.

“We have established personalized, custom sponsorships with leading brands,” said Kramer, “and we also take pride in partnering with national nonprofits and foundations including The Jed Foundation, The Marguerite Casey Foundation, The Commonwealth Fund, and Campaign Zero further their impact by reaching our mass-market audience.”

Lemonada’s other recent series launches Good Sex and The Cost of Care both reached #1 chart spots out of the gate, and their diverse and primarily female audience seems poised to follow them to new ventures and advertising.

 

“Our hosts and production teams approach partner integrations creatively in a world where brands and organizations want to reach the right audience and listeners need to trust the messenger,” shares Chief Creative Officer Stephanie Wittels Wachs.

“Lemonada has an ambitious growth plan for 2021 and beyond. As we continue to grow our podcast slate this year and in future years, as well as launch our new Lemonada studio, BEING Studios: Audio Reality™, this is the right moment to steer our own sales efforts, further carving out Lemonada’s space in podcasting with new sponsorship and partnership opportunities,” shares CEO Jessica Cordova Kramer.

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