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Lemonada Media announced the launch of BEING Studios to create reality-show-style podcasts on what it’s like to be someone else. They brought in reality television veteran producer Kasey Barrett (The Real World) who has been named Executive Producer of BEING Studios.
“A first for listeners, Lemonada’s BEING series are part doc-reality and audio-first podcasts. Think: reality TV meets podcasting,” said Kasey Barrett, BEING Studios Executive Producer. “Through thoughtful and entertaining narrative storytelling, BEING Studios will offer listeners intimate, first-person access into worlds and people they may not otherwise know.”
“We’re excited to break new ground with Kasey and offer our audience an immersive audio experience that reveals what it’s literally like to walk in someone else’s shoes,” said Stephanie Wittels Wachs, Lemonada’s Chief Content Officer, and co-founder. “In alignment with Lemonada’s award-winning slate of podcasts, BEING Studios creates opportunities for radical empathy building by sharing how it feels to operate and live in different environments,” adds Lemonada CEO and co-founder Jessica Cordova Kramer.
Their first currently unnamed series is set to launch Spring 2022 and they go into product in Fall 2021.
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