Kids’ Podcast Is About Caring

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iHeartMedia has teamed up with South Florida-based charity sock company Are You Kidding Socks, and kid entrepreneurs Brandon Martinez (13 years old) and Sebastian Martinez (11 years old), to launch a new podcast, Are You Kidding Podcast, aimed to inspire kids to help other kids by finding creative ways to give back and benefit Stand Up To Cancer. It tells the story of how the two brothers founded Are You Kidding Socks, a for-profit company that designs and sells boutique socks while raising funds and awareness for local and national charities through its philanthropic arm Are You Kidding Cares.

Produced by Enrique Santos and hosted by Brandon and Sebastian, the Are You Kidding Podcast will feature on-air and TV personalities John Leguizamo, Enrique Santos, Bobby Bones, Elvis Duran, and others.

The eight-episode series will launch Monday, August 5, and run through September, which is Pediatric Cancer Awareness Month.