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Kast, Big IP Announce Partnership Deal

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Podcast studio Kast Media and production company Big IP Media have teamed up for a multi-year distribution deal for four shows and a first-look deal for new simulcast projects.

The two companies announced a distribution deal last month for Happy Sad Confused, an interview podcast hosted by Josh Horowitz that launched in 2014, added YouTube to its distribution in 2022, and just launched in video on Spotify.

Kast Media and Big IP Media now add four shows to their partnership: The John Campea Show, The Big Thing, The Dan Murrell Podcast, and Star Wars Explained. A fifth — The Office Virgin, an episodic recap of The Office — produced by Scott Porch and John Campea will launch in the spring.

Scott Porch and Kristian Harloff launched Big IP Media in 2020. Porch is a journalist who has covered TV and digital media for the New York Times, Fast Company, and Decider and co-created The Daily Beast’s The Last Laugh and Hugh Acheson’s Hugh Acheson Stirs the Pot podcasts. Harloff is former VP of development at Collider Video and VP of content at Skybound Entertainment, created The Movie Trivia Schmoedown, and hosts The Big Thing podcast and YouTube channel.

“We’re blown away by what Kast Media has done on audio, they like what we’re doing on video, and it takes both to be competitive now,” Porch said. “Every platform — YouTube, Spotify, Apple Podcasts, Amazon Music, Moment, etc. — is doing something a little different, and Kast Media is a great fit for helping us navigate that.”

“Since the beginning, Kast has been a major believer in the simulcast space, producing and distributing the majority of our slate in visual and audio formats simultaneously. Our partnership with Big IP is an exciting opportunity to not only join forces with a slate of high caliber visual podcasts, but also develop new shows and concepts to further both company’s impact. We view this partnership as essential in our 2023 growth and are excited for this important expansion,” said Colin Thomson, CEO of Kast Media.

The shows will be distributed and monetized by Kast Media throughout 2023, with expansion announcements already in the works across multiple shows in the slate.

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