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Bloomberg reports on how Hollywood talent agency CAA is shopping Smartless hosted by Will Arnett, Jason Bateman, and Sean Hayes for $20 million. The rest of the article looks at whether or not it’s worth it.
Is a podcast worth that much money? On a pure ad sales basis, no podcast will generate that much money in advertising per year Bloomberg says.
Then they turned to another question “_are these deals helping services strengthen their position in podcasting?” _Bloomberg isn’t sure of the answer to that either, but they are convinced that the beneficiaries of these deals are making a lot of money.