Bloomberg reports on how Hollywood talent agency CAA is shopping Smartless hosted by Will Arnett, Jason Bateman, and Sean Hayes for $20 million. The rest of the article looks at whether or not it’s worth it.
Is a podcast worth that much money? On a pure ad sales basis, no podcast will generate that much money in advertising per year Bloomberg says.
Then they turned to another question “are these deals helping services strengthen their position in podcasting?” Bloomberg isn’t sure of the answer to that either, but they are convinced that the beneficiaries of these deals are making a lot of money.