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It is for some of the American population according to the most recent Jacobs Media Tech Survey. Our friends at The Podcast Host have released the results from a survey they recently conducted. 780 people took part in the survey. Here are the highlights
Of the 780 people who took part in the survey: - 41% of them have never run a podcast - 40% prefer to search their listening app’s directory to discover new podcasts. - Podcasts are judged mostly on the description, and then their episode titles. - People don’t care if they’ve never heard of the podcaster, or their guest. - 28.9% of listeners will give a show up to 15 minutes to “hook” them. - 27.5% will only give it 5 minutes. - The vast majority of listeners are fine with ads in podcasts, within reason. - Going too long can lose you more listeners than going too short.
Read more about The Podcast Host survey HERE