Dimi is co-founder of Wondercraft — this interview has been lightly edited for style and readability
Sam Sethi spoke to Dimitris for the Podnews Weekly Review
Dimitris Nikolaou: Wondercraft is a platform that we built a couple of years ago with the aim of making audio content creation a lot easier. I think most people are well aware of the arduous task that it sometimes may be to record properly and edit properly. With the rise of AI voices, we decided to build an application layer that’s similar to Canva - a very easy-to-use interface for someone to use AI voices, including their own, and create podcast content. Wondercraft opened a new market for businesses to be creating podcasts or to just have an additional touch point for their customers, but also for internal communication purposes. In the past I hadn’t seen many podcasts being created inside organizations for internal communications, whereas this has happened quite a lot with Wondercraft for training new people or disseminating information within an organization. So this has been the past of WonderCraft over the past couple of years, ever since we launched.
Sam Sethi: I remember when I came to one of your demos, it was also about advertising as well, using voices within advertising.
DM: Yeah, that’s correct. So apart from creating audio content within an application layer on top of AI voices, you can use that application to create podcasts, but you can use it for other purposes as well. One of our main use cases has been creating ads. We’ve had big customers like Spotify, Amazon and iHeart all creating ads on Wondercraft. There are internal creative teams creating ads on Wondercraft. But also other use cases like meditations and also audiobooks have been a couple of others that we’ve seen happening at scale.
SS: 2026 and you’re launching a new product extension to Wondercraft. What is it?
DM: The product is evolving into the video space as well. You can come into the platform and create audio and video content, including video podcasts. You can create a video podcast from scratch. Of course, you may be wondering like what does that mean in terms of the visuals? It could be anything between you can generate footage with the AI, you can use talk footage if you want, or you can use avatars as part of that flow. We advise usually against just having two avatars speaking the whole time. And basically go end-to-end in creating an engaging way of presenting some information.
We’re grouping it into podcast category because it’s a broad term and you can have a conversational style video, though it’s not just for podcasts, it’s many other things, like training videos, educational videos, ads as well. We want to serve the same audience that wants to just use a simple interface to go end-to-end and creating that. So people come to the platform, they describe what they want, and then it’s on Wondercraft to figure out what models to use across all of the different AI models between video and audio and images and sound and avatars, and stitch everything together to create a compelling story. We present everything to you on a simple to use timeline so that you can make edits: it’s not just a one-shot that you just can’t edit from that point on.
There’s two more components that may be interesting too. The first one is that apart from creating your podcast on Wondercraft, you can also visualize your podcast. Meaning if you have an audio-first podcast, it’s very easy for you to come to Wondercraft and create a video on top of that. The way that you do that is you go through a simple workflow, you upload your podcast, go through a simple workflow by describing what it is that you want in terms of the visuals that you would want on a video. And then we create that video for you. Maybe it has some avatars, maybe it has some generated b-roll that’s relevant to what is being spoken about, some captions, some sound waves, whatever you define. And then you get a video version of your podcast so that you can very easily reach YouTube and the other video platforms.
And we made it very easy to edit existing podcasts, especially video podcasts, but also audio podcasts. You just upload your content, you just chat to the AI agent to help you to perform that editing so that you don’t need to do that editing yourself. It’s still in alpha mode, so there’s still some exploration to be done here.
SS: Seeing the demos of this, it’s very cool. I think one of the biggest challenges for anyone who’s used any of the video AI generating tools is editing. So having an editor within that, because a lot of the times you create something and you go back to it and you can’t recreate it, so you have to start from scratch each time. Who’s your target audience?
DM: Existing podcasters that I know personally myself have been trapped in the audio medium and haven’t had the opportunity to explore the more prominent video channels, apart from just adding a static image. And obviously that doesn’t take you too far. So there is a primary audience there in visualizing audio.
There’s a couple of other use cases here, especially for bigger organizations, turning existing communication material into video, whether that’s training new onboarding cohorts, or enabling sales teams by teaching them new information. Video is by far better than PDF in terms of teaching someone new information. And the only reason why people don’t have that right now is because there’s friction in creating that video. So we’ve removed that friction and we made it very easy to create video by providing some notes about what you want to convey.
And another very big use case is extending that. We have quite a few educators on the platform that are creating educational material, turning their class notes, books, other material into videos so that whatever age the students may be, those students can actually engage with the content a little bit easier and make the teaching process more effective.
SS: Congratulations.
DM: Amazing. Thank you, Sam, for the invite. Always a pleasure to chat to you.