iHeartMedia has announced two new partnerships to expand their Hispanic-focused podcast catalogue.
The iHeartPodcast Network will roll out a slate of podcasts hosted and co-produced by on-air host Enrique Santos, who is also the Chairman and Chief Creative Officer of iHeartLatino. iHeart is also partnering with reVOLVER in a multi-year development, co-production and distribution deal.
Santos will launch the podcast “Hola, My Name Is…” as the first in his new slate of shows. The podcast will feature conversations with celebrities, leaders and everyday people. Enrique and iHeartMedia will co-develop additional podcasts covering health, fashion and beauty, sports and the supernatural later this year.
iHeartMedia’s new collaboration with reVOLVER will include eight new co-produced podcasts per year, all focused on the Hispanic community. And as part of the agreement, all new and existing reVOLVER Podcasts will join the iHeartPodcast Network and iHeartMedia will become the exclusive sales representative of the reVOLVER Podcast network.
NOTE: Radio Ink’s 2020 Hispanic Radio Conference in Miami next month will feature a panel entitled Podcasting: What’s the Revenue Potential & Can It Help Grow Radio Audiences? See our full agenda HERE.