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iHeartMedia has entered into an agreement to acquire Voxnest, which is the parent company of podcast hosting company Spreaker. Launched in January 2018, following the merger of Spreaker and BlogTalkRadio, Voxnest is led by co-founder and President Francesco Baschieri and is headquartered in New York. According to iHeart Baschieri is staying on when the deal closes. Neither side released details about the deal.
iHeartMedia CEO Bob Pittman: “This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publisher with massive distribution and promotion across all our broadcast assets; and the iHeartRadio digital platform. The addition of iHeart’s offerings to Voxnest will ensure critical mass for the platform and accelerate its growth. As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”