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The iHeartPodcast Network unveiled their plans for a podcast-industry-first Influencer Summit. The summit will take place at the iHeartMedia executive offices in New York City on Wednesday, April 26.
The educational event will teach marketers the art of podcast advertising, with lessons from some of iHeart’s most successful podcast creators. Featured speakers include Charlamagne tha God, Holly Frey, and Malcolm Gladwell.
eMarketer reports podcasts and influencers have been the fastest growing advertising channel for marketers since 2021. Ad spend growth on podcasts jumped 68% in the past two years. Influencer spending jumped 58%.
“Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group.
“Audio storytelling has shown itself to be such a powerful medium over the past few years,” said Malcolm Gladwell. “Connecting [podcast] creators with exactly the right brand partners is the other side of the coin - a critical part of our role - and we can’t wait to focus hard on that as part of the iHeartMedia summit.”
Marketers interested in joining iHeart’s podcast Influencer Summit can reach out to b2bmarketing@iheartmedia.com.