This is an archived page from 2018. Find out more
The 2019 version is 2.0 from the IAB and it concludes that today’s Digital Audio marketplace is a tremendously effective messaging environment that offers digital delivering and targeting capabilities, innovative creative options, sophisticated buying and reporting tools, a safe branding environment, and relevant, effective reach with today’s connected consumer.
Today, 77% of US Adults own a smartphone10 and the average household owns more than 4 connected devices. The IAB says “From connected personal devices to connected cars to smart speakers and other connected home appliances, digital technology offers today’s consumer constant connectivity that can be a challenge for advertisers and brands looking to maximize campaign impressions efficiently. Digital Audio overcomes several challenges facing advertisers in today’s overloaded media landscape by offering impressions that break through viewability obstacles inherent to situations where the screen is minimized, dark or non-existent. Digital Audio impressions are the only impressions that can impact a consumer while the device is in use but not in view.”
Download the 26 page guide HERE