The IAB Podcast Upfront is where the major players present their new shows to brands, agencies, and media buyers, and they just announced their three-day lineup for 2021 which will be from May 11 to May 13. Libsyn, who just announced they’re buying AdvertiseCast, will be presenting at the IAB Podcast Upfront for the first time.
IAB will present exclusive “first-listen” access to new releases, nine “Showcase” presentations, previews of creative opportunities, and insights about the direction of the podcast landscape.
The IAB 2021 Podcast Upfront will also unveil the IAB U.S. Podcast Advertising Revenue Report, which helps publishers benchmark their performance against the industry and identify new monetization opportunities at the ad category, ad-type, and content levels. The report will also enable brands and agencies to learn about the latest opportunities available when investing in podcast advertising and sponsorships. Together, the event and the report give the industry tools to leverage podcasting as a mainstream medium that is scalable, measurable, and immersive.
The IAB 2021 Podcast Upfront will immediately follow the May 3-6 IAB NewFronts, a strategic move to aid buyers in their decision-making of digital media buys.
“The IAB Podcast Upfront continues to be one of the most valuable ways for NPR to showcase new shows and its leadership in podcasting to the advertising community,” said Gina Garrubbo, President and CEO of National Public Media and Chair of the IAB Board of Directors.
“Podcasting is a space where advertisers can utilize trusted content in a very purposeful way,” said Eric John, Vice President, Media Center, IAB. “Whether for branding or performance, advertisers are leveraging the intimate — and highly engaged — relationship podcast creators and hosts have with their listeners.”
2021 IAB Podcast Upfront Presenters
|Tuesday, May 11||Wednesday, May 12||Thursday, May 13|
|Kast Media||AT WILL MEDIA||Audio Up Media|
|LAist Studios||Authentic||Blue Wire|
|Libsyn||Headgum||Audacy’s Cadence13 and Pineapple Street Studios|
|SpokenLayer||QCODE||Locked On Podcast Network|
|Stitcher | Pandora||Rooster Teeth’s “The Roost” Podcast Network||Sony Music Entertainment|
|Vox Media Podcast Network||Wonder Media Network||ViacomCBS|
|Westwood One||Wondery I Amazon Music|