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IAB UpFront Begins Today

· Time to read: ~1 min

This is an archived page from 2021. Find out more

The IAB’s 2021 Fall UpFront event, which kicks off at 12PM Eastern, includes presentations from 15 companies. The event runs to 4PM today and continues tomorrow from Noon to 4PM. Here are the presenting companies…

· Acast · Adonde Media · AdvertiseCast · The Atlantic · Audacy’s Cadence13, Pineapple Street Studios, and Podcorn · Chartable - Insights Presenter · Kerning Cultures · LAist Studios · NPR · Osiris Media · Podsights - Insights Presenter · Sony Music Entertainment · TransUnion - Insights Presenter · WarnerMedia · WBUR

“Podcasting is experiencing a golden age of creativity, fueling continued audience growth and tech investment. At the same time, advertisers are seeking more scalable ways to engage these audiences, leveraging dynamic ad insertion, more agile messaging and reporting, all of which are helping to move the medium into the mainstream of digital advertising,” said Eric John, Vice President, Media Center, IAB.

IAB will release its first-ever Audio Landscape report on September 9, with powerful insights into consumption trends, ad spend patterns, plus an overview of evolving buying strategies, creative innovation, and measurement.

More details HERE.

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