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Crowd Network has hired Katherine Hutcheson as commercial director. Hutcheson will work with senior leadership at the company on growing revenue. She will also manage Crowd’s existing roster of commercial partners and target new partnerships.
With over 20 years’ experience in audio, Katherine has held commercial content director positions for Bauer’s National Brands, Katherine was also responsible for the commercial development and strategy for JACK Radio Group. More recently Hutcheson was at Acast responsible for driving revenue and nurturing relationships with senior media agency stakeholders.
Mike Carr, CEO of Crowd Network, said:“The podcast industry is growing and evolving quickly, and tapping into valuable, viable revenue streams is crucial to remaining competitive. With Katherine on board, we are in a strong position to take advantage of new commercial opportunities, developing a strategy that aligns well with our brilliant slate of shows. It’s fantastic to have her as part of the team, and with her considerable experience in revenue delivery in the audio space, we are confident Katherine will help Crowd reach its next level of growth in the coming months.”
Hutcheson said: I’m thrilled to join crowd network. There is still so much untapped opportunity for growth in podcasting and audio, especially in companies like Crowd, where there is a real focus on quality shows that listeners truly connect with. There is already a strong commercial foundation within the business, with a number of its shows enjoying live shows or impressive demand for merch. I’m excited to be working closely with the team to push this further, and unlock growth for new upcoming shows too. There is so much potential at Crowd, and I can’t wait to explore it.”