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The Verge is reporting that famous YouTubers such as Logan Paul, Marques Brownlee, and Emma Chamberlain have all launched podcasts in the last year. They are also doing something very unique that helps them push out and grow their brand.
As The Verge points out YouTubers are breaking their shows into pieces and spreading them across multiple channels. Yes they have full-length podcasts on their main channels, but they are also cutting up snippets from their longer show and throwing them on a completely separate channel.
Here’s an example The Verge highlights:
“The H3 Podcast uses one of the most popular takes on the “YouTube podcast” format. Ethan and Hila Klein have three channels: H3H3 Productions (6 million subscribers), H3 Podcast (2 million subscribers), and H3 Podcast Highlights (1.3 million subscribers). The main channel is used for longer commentary pieces, special collaborations, and comedic sketches, but the latter two are solely dedicated to the podcast. The main H3 Podcast channel has more than 208 million total views, but the secondary channel that’s dedicated to clips from each episode has more than 388 million total views.”
Read the full Verge article HERE.