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More and more businesses are using podcasts as a way to communicate directly with customers and potential customers.
Business owners control the entire message, their is not 30 or 60 second time frame they need to squeeze that message into and they have can deliver that message via social media (free), e-mail (free) or post it on their website (also free).
Forbes Contributor Marian Esanu offers up 4 key elements for business owners to keep in mind when they launch. READ IT HERE.