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Wil Williams at The Podcast Host touches on a topic that we all think about every time we launch, post and get ready for our next show. What do we need to do to keep our listeners interested in the content we’re putting in front of them because there’s no guarantee your listeners will stay with you.
It’s especially true if you hit a home run with a show. Perhaps a great guest spikes listenership one week. You absolutely want to keep those new listeners around.
Williams says there a few ways “that can help you reel in those listeners you want to catch.”
Williams says one way is to try to think of ways to tie episodes together and leave the listeners wanting more. “Maybe this comes in the form of narrative seasons. Maybe this comes in the form of asking a question in one episode to answer in the next.”
Another suggestion is to have recurring special episodes. “Think about what fun, somewhat format-breaking episodes you could weave in every month, every other month, or even annually. Listener Q&A episodes work well, but if your podcast’s topic allows for more creativity, always take that route.”
A third suggestion is to have carry-over questions. “A question you ask at the end of one episode and answer at the top of the next episode. Questions could be relevant trivia or other game-like questions (especially if you reward correct answers with giveaways or shoutouts on the next episode) or asking listeners their thoughts on something from the episode.”
Great suggestions from Williams. Check out the entire article, which has even more suggestions on how to keep listeners coming back, HERE at The Podcast Host website.