This advice comes from eight Forbes Agency Council members who point out that consumers are more receptive to ads on podcasts than on any other medium.
Most podcasters know that as long as their content is strong they will have an engaged audience, not passive listeners. The article says more brands will be looking to podcasting to differentiate themselves and it offers up eight tips for creating podcast ads that boost engagement.
Here are the eight tips. (Get more detail about those tips in the article in Forbes HERE.)
- Know The Audience And Focus
- Combine Story, Knowledge, And Entertainment
- Think Of It As Influencer Marketing
- Leverage An Enthusiastic Host
- Make Your Message Clear And Simple
- Choose Podcasts That Align With The Lifestyle You’re Selling
- Listen First, Then Advertise
- Make It Relevant