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Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium.
Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that disrupts that personal connection, an irrelevant ad for example, risks alienating the audience and harming an advertiser’s brand.
Cooper offers up four tips for advertisers thinking about using a podcast to spread their message.
Read the full blog HERE.