How A Radio Reporter Executes A Successful Podcast


Here’s a great example of how the radio industry is crossing over into podcasting to create compelling new content, generate non-traditional revenue, and extend their brands. Michelle Basch is a reporter for one of the most successful all-news radio stations in the country, WTOP in Washington DC. When she saw what was happening to Tangier Island, VA, population 460, she wanted to investigate. But Tangier Island is a story that cannot be told in a 3-minute segment amongst many other stories, traffic, weather, and commercials. Enter podcasting.

Michelle started researching why Tangier Island is sinking into Chesapeake Bay back in late August. She finished her work in early December. The good news about being an employee of a radio station, and the resources that come along with working for a supportive radio company, is that you are fully employed while working on a project you love — and one many others have to refer to as a hobby.

In our interview with Michelle we asked her specifically about being able to work on a project, having all of those resources. We asked her about the challenges she ran into during the production of the 5-part series. And we asked her to give you as much advice as possible on how to executive a successful, professional-sounding production.

Michelle Basch and the WTOP team are hosting a live streaming party on Twitter Wednesday, December 19, at 8 p.m. You’ll be able to ask Michelle questions. So follow her on Twitter @mbaschWTOP. You can listen to all five episodes of Going Under HERE.

Listen to our interview with Michelle below or on the Apple Podcast App (Search for Podcast Business Journal Spotlight) Spreaker or iHeartRadio


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