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Music podcast company Double Elvis Productions is partnering with iHeartMedia on a new podcast called Here Comes the Break, a serialized hip-hop music breaking podcast. The format fuses a fictional scripted narrative with real artist interviews and exclusive music releases.
Def Jam Recordings also joins the partnership as an Executive Producer and the exclusive music partner.
The podcast series follows a teenager named Ruben who is an avid hip-hop fan growing up in the suburbs of NYC, struggling with family pressure and anxiety issues. With the help of his friends, he anonymously launches a podcast that goes viral and quickly finds his voice as an interviewer and host. Ruben’s podcast also becomes a must stop for emerging hip hop artists to be interviewed and this fictional “show within a show” will feature and promote Def Jam artists.
The podcast will be available on iHeartRadio and everywhere else podcasts are heard in early 2021.