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A new report out from Voxnest identifies the five podcast categories generating the most ad revenue, and, the time of the day that revenue is coming in. True Crime is not number one.
Sports (Ads in this category generate most revenue at 7 a.m.) Culture, which includes True Crime (Ads in this category generate the most revenue at 8 a.m.) History (Ads in this category generate the most revenue at 10 p.m.) Politics (Ads in this category generate the most revenue at 5 p.m.) Comedy (Ads in this category generate the most revenue at 7 a.m.)
Read the full Voxnest report HERE