He Launched Because Life Threw Him A Curveball

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Dan Goldberg lost both his parents to rare cancers by age 25. He now interviews people who’ve struggled in building their dream life and discuss how those struggles have led to their greatness.

PBJ: Tell Us About Bits of Gold
Dan Goldberg: I talk about my experience of losing my parents at a young age, and I interview amazing individuals to understand how struggle shapes our lives for the better.

In each episode, I tell people’s stories to show that struggle and adversity don’t have to destroy us or define us. In fact, it can make us into a much better version of ourselves. For me, I’ve used my struggle and adversity in loss to learn that each day is a gift and not a guarantee and that knowing that I too will die is a powerful teacher and reminder to be intentional with my limited time on earth.

On my podcast, Bits of Gold, I talk about my experience of losing my parents at a young age, and interview amazing individuals to understand how struggle shapes our lives for the better. In each episode, I tell people’s stories to show that struggle and adversity don’t have to destroy us or define us. In fact, it can make us into a much better version of ourselves. For me, I’ve used my struggle and adversity in loss to learn that each day is a gift and not a guarantee and that knowing that I too will die is a powerful teacher and reminder to be intentional with my limited time on earth.

PBJ: Where/how do you find your guests and content?
Dan Goldberg: I usually just use Instagram as a way of finding guests that would be a good fit for the show. I then make a master list in Google sheets and then reach out via any channel that I think will yield a response. (Facebook, Instagram DM, email). I will usually follow up a few times if I do not hear back. People are busy, so I believe being persistent can pay off. I will typically pick one day every 2 weeks where I spend the better part of the day trying to line up future episodes.

PBJ: What is/was your biggest challenge to launching your show?
Dan Goldberg: Marketing without a doubt. As a new podcaster and a new podcast, I do not have a following from any of my previous ventures. I am starting from the ground up so the hardest thing has been getting new listeners and people to listen to the show again after tuning into an episode. I keep trying to figure out new ways to make the show “sticky” so people come back for a second and third episode. Marketing will be the biggest hurdle for any new show without a previous following. With that being said, it’s important to “just start” and start to build up your following.

PBJ: What hosting service, editing software, and recording setup do you use?
Dan Goldberg: I use ACAST for hosting and distribution. It is amazing, seamless, and easy. The customer support team there is next level. I use a Blue Yeti mic for recording and record all of my episodes in Squadcast. I record my solo and interview episodes in there. I hired a virtual audio engineer from Upwork to edit all of my episodes and it’s been fantastic.

PBJ: How much does your show cost you every month?
Dan Goldberg: Between hosting, editing, and marketing, I spend around $1,500 a month. My marketing efforts are my biggest expenses today. If I was not doing any marketing, I’d be spending around $500 a month.

PBJ: What advice do you have for others planning to launch?
Dan Goldberg: Just start. I dabbled with the idea of starting a podcast for years. If I would have just started, I would have a much larger following and more engagement today. It’s been the most fun and exciting period of my life and I can’t wait to see what the future holds.

Reach out to Dan and congratulate him on his podcast at dan@magsourcing.com and check out his shoe Bits of Gold HERE.

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