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Hard Factor and Podcast Ad Reps (PAR) have announced an exclusive sales representation agreement for Hard Factor. The show was with Barstool Sports.
Hard Factor, hosted by Mark Borghi, Pat Cassidy, Will Smith, and Wes Shephard, focuses on giving the day’s news without political bias. Hard Factor was launched as a part of the ‘Barstool News Network’ in December of 2018, but exited Barstool to proceed as an independent podcast for 2021. Hard Factor simultaneously releases episodes each morning on their podcast and YouTube feeds, and has a loyal audience that tunes in every day.
“We do daily news spliced with dirty jokes and attempts by the hosts to gamble on it,” adds fellow host Will Smith. “Hard Factor is more fun than a monotone voice over a music bed for your daily dose of news podcast.”
“Hard Factor is a key addition to our lineup of entertaining news podcasts, as marketers are targeting less polarizing content in times when the news of the day is biased across the national map,” says PAR CRO Anthony Savelli. “The sales team at PAR has already felt the positive footprint left by their prior brand campaigns”.