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New analysis of Apple Podcasts data from Amplifi Media finds that 26% of shows have only one episode, meaning the recent headlines boasting of the platform’s two million titles are misleading.
The blog comes from Steven Goldstein, founder, and CEO of Amplifi Media who says that because of this analysis “there are roughly 1.5 million (1.48m) podcasts with two or more episodes”.
He broke down the numbers further to show that 44% of all podcasts produced three or fewer episodes which reduces the previous total of two million podcasts to 880,000
He keeps going and admits that that assigning the “real podcast” designation to a specific number is arbitrary but finds that programs with ten episodes or more leaves only 720,000 “real” podcasts, or just over one-third of all available titles.