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Los Angeles-based comedy podcast network Headgum has launched Gumball, a modern marketplace that allows brands to buy host-read advertisements directly from podcasters. With the Headgum network, Gumball has grown network revenue by 55 percent year-over-year. To date, over 300 brands have used Gumball technology and partnered with podcasters, delivering over 4,000 host-read advertisements.
“Until today, advertisers and podcasters have been faced with an archaic advertising ecosystem, which was not developed or optimized for the rapidly-changing podcast medium. We listened and heard that the lack of reliable tools made it difficult for advertisers and podcasters to easily and transparently collaborate. We built a platform that fully supports listener-centric, impactful advertising campaigns for both podcasters and advertisers,” said Marty Michael, co-founder, Gumball.
For more information, go HERE.