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Global Buys Captivate

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Media and Entertainment group Global has purchased podcast hosting company Captivate, launched by Mark Asquith and Kieran McKeefery. Financial details of the deal were not disclosed.

Captivate is based in Sheffield, England and hosts over 14,000 podcasts.

Global created and operates DAX (Digital Ad Exchange), for digital audio advertising.

Asquith, who’s staying with the company, said, “Our vision for Captivate has always been clear: to proactively help independent podcast creators build their audio brand and to deliver a diverse range of monetization options for them. Joining Global allows us to continue to fulfill that vision by bringing DAX and Global Player to Captivate podcasters, while also providing more opportunities for the platform to positively contribute to future of the industry.”

Global is Europe’s largest radio company and includes national brands including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.

Global is also one of the leading Outdoor companies in both the UK & Europe.

The company headquarters is in London.

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