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Media & Entertainment group Global has appointed John Fitzgerald as its new Senior Vice President of US Sales for DAX, the company’s digital advertising platform.
Based in New York, Fitzgerald joins the DAX US team from Audacy, where he served as Vice President, Enterprise Sales.
“We’re thrilled to welcome John as Senior Vice President of Sales for DAX US,” said Les Hollander, CEO of DAX North America. “John has a strong track record of results throughout his career. His knowledge of the audio industry, his leadership ability and industry contacts are outstanding. We look forward to him helping us grow and evolve our business for continued success.”
Fitzgerald will be overseeing advertising efforts and leading a team of talented sales leaders and consultants across the US, as well as defining and executing the company’s sales growth strategy.
“I’m excited to join Global and DAX US and to be part of a well-respected and growing company,” said Fitzgerald. “DAX always puts clients first so I’m looking forward to building on their existing successes and helping advertisers reach new audiences at scale across the dynamic audio landscape. I see so much potential and am truly excited for what’s to come.”