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The company is called Sounder and includes free hosting, transcription, distribution, monetization and measurement. The company was founded by former Google and Spotify executives.
In the coming months, creators will be able to edit their podcasts directly within the platform, as well as opt in to monetize their content through select partner demand-side platforms. The platform’s Pinpoint Audio Search technology is currently offered via a licensing fee to large-scale publishers and platforms.
“We’re experiencing a renaissance in audio, as voice becomes a new mode of discovery and streaming becomes mainstream,” said Dan Daugherty, COO and co-founder of Sounder. “Through our Pinpoint Audio Search technology, we’re making millions of podcasts instantly searchable, drastically increasing their appeal to consumers, their shelf life to individual creators and large media publishers and their relevance to advertisers.”
“Search is a universal behavior, and until now, it hasn’t existed for podcasts,” said Kal Amin, CEO and co-founder of Sounder. “Given the significant investment being made into the audio ecosystem and the exponential growth in content creation, consumer behavior to pinpoint specific content moments within audio content will become increasingly critical. Through our new Pinpoint Audio Search technology, we’re making the content infinitely more discoverable, which will dramatically improve the user experience and make it easier for creators to grow and understand their audience. Today, our technology is being deployed for podcasts, but we’re building a solution that will make all audio content, including voice content, better for everyone.”
Kal Amin was previously VP of global business operations at Spotify, SVP global business operations and GM of Ad.com Sponsored Listings at AOL, director of global market development at Google and most recently served as COO of content discovery platform Flipboard.
Dan Daugherty was CEO and co-founder of Rentbits, a real estate search company and he worked in sales at Google.
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