In August, ESPN Podcasts set a new record with a unique audience of 7.1 million. The total represents an increase of 49% over August 2018. It was the eighth consecutive month of year-over-year growth.
The leading driver behind the growth was 30 for 30: The Sterling Affairs, a series focused on Donald Sterling, the former owner of the NBA’s Los Angeles Clippers. In August, 30 for 30 registered a unique audience of more than one million, a first, and an increase over the same month last year of 172%.
In addition, Fantasy Focus Football drew a unique audience of 1.3 million, an increase of 33% over 2018.