ESPN Podcasts Flying High

0

The big word for podcasting is definitely “growth” — “explosive growth” might be more apt. And ESPN Podcasts is certainly on that ride. For the second straight month and third time in 2018, ESPN Podcasts set a record for any month in its history with 43.6 million IAB compliant downloads in October, as measured by RawVoice. September had seen 39.3 million downloads, the previous high. The October 2018 figure reflects an increase of 31% over October 2017 and includes a record 11 titles each driving over a million downloads.

For the year to date, ESPN has 344.9 million downloads, more than 2017’s total and an increase through October of 55%.

“ESPN Podcasts continues to set new highs,” said Tom Ricks, VP, Digital Strategy and Marketing. “This kind of growth in a year comes from new storytelling with the 30 for 30series, the addition of compelling new personalities, and from signature voices and shows.  We’re excited for where ESPN’s podcast business is going.”

In addition, ESPN Podcasts tallied a total of 6.3 million U.S. Unique Audience, as measured by Podtrac, a new monthly record and an increase of 31% vs. October 2017.

Leading the way among original productions, Fantasy Focus Footballposted 4.2 million total IAB compliant downloads, up 18% over October 2017.