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Steven Goldstein of Amplifi Media posted a new blog entitled “What every podcaster can learn from Wheel of Fortune and Jeopardy” about the need to hook and engage your audience and not waste their time.
“Podcast intros are way too long”, he says, and “audiences are increasingly frustrated.”
The bottom line of his talk is important to read in that podcast audiences, just like tv audiences will change the channel or in this case change their podcast quickly if they don’t see or hear what they like.
He brings up the example of the popular long-running game shows Wheel of Fortune, and Jeopardy in that they introduce the hosts, the guests, and play the theme song all within 75 seconds.
“The main takeaway for today’s podcast producers and creators,” he says, “is to create a flow that respects and recognizes an ever-more fickle audience. Cut the bloat.”