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Do You Know Who Your Listeners Are?

· Time to read: ~1 min

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Figuring out exactly who you’re speaking to is one of the most important tasks in podcasting, according to Colin Gray in his latest blog post. “If you don’t know the listener on the other end of those earbuds, then it’s likely your content will languish in a land of ‘meh…’, forever. Simply put: Un-targeted, un-personal content, made for everyone = un-ispiring, un-engaging content for anyone.” It’s great stuff from Colin. Check out the full article HERE.

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