Acast has appointed Elli Dimitroulakos as Head of Automation, Americas. Acast Automated is the company’s programmatic advertising arm — in the US, Mexico, and Canada. Acast says its programmatic business grow 215% in 2020.
“Podcasting is home to some of the most talented creators and engaged audiences of any modern advertising channel — and we’ve made it our mission to unlock programmatic advertising’s clear potential here,” said Dimitroulakos. “Acast has the infrastructure to harness programmatic ad buying, at scale, for advertisers across the Americas.”