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Digital audio advertising platform outfit DAX, has signed a deal with LiveXLive Media’s wholly-owned subsidiary Slacker Radio to become its audio exclusive sales partner in the U.S. The partnership will enable DAX to package Slacker’s inventory across its extensive digital audio network and offer packages to advertisers. DAX’s roster of advertisers will now have expanded access to Slacker’s multitude of genres and radio formats.
“We couldn’t be more excited to be expanding our longstanding partnership with Slacker as they have always been an industry leader and innovator in the streaming music market. Now that we are their exclusive audio ad sales partner, advertisers will now be offered more unique and premium ways to engage with their dedicated audience,” said Matt Cutair, CEO of DAX U.S.