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Crooked Media announced that they’ve partnered with Acast to monetize their podcasts internationally in the markets of Canada, the UK, Ireland, Australia, and New Zealand. Companies like Vice, BBC, PBS NewsHour, CBC, and The Guardian also use Acast to reach international advertisers.
“We’ve been able to build great relationships with advertisers through our honest and sometimes ridiculous host read spots, with many of those sponsors with us since we founded the company.” said Joel Fowler, VP of Commercial Marketing and Creative Strategy at Crooked Media. “We’re thrilled to be working with Acast, who have such a great foothold on the audio space around the world, to bring Crooked to more partners.”
“Crooked’s renowned programming has built a name for itself amongst listeners from around the world,” said Susie Warhurst, senior vice president of content at Acast. “There’s tremendous, untapped potential for US publishers and indie shows to monetize their global podcast inventory, and it comes down to choosing the right podcasting partner. At Acast we see a huge demand and opportunity for international buyers to harness premium, valuable US podcast content with cross-market audiences — driving clear returns for local and global brands alike.”
Crooked Media produces the very popular show Pod Save America.