Consolidation Is Inevitable


Kevin Goldberg at Discover Pods calls the potential deal “The Great Consolidation.” He says whether a deal like this is good or bad for the industry really doesn’t matter. “By owning the creation, distribution, and money associated with a given podcast or group of podcasts, a sole proprietor could theoretically operate more efficiently and increase their margins by cutting out the proverbial middle man.”

Goldberg also says Spotify’s aggressive push into podcasting should raise eyes at the folks at both Apple and Google. “Apple has been mostly complacent on their podcast strategy, only minimally innovating their app (allowed startups like Overcast and Pocket Casts to gain substantial followings), slow rolling their hyped analytics, and overall squandering their massive head start.”