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The New York Times highlights how major brands such as McDonald’s, Facebook, Microsoft, Lyft, New Balance, and GE are tapping into the podcasting craze to market to customers. Trader Joe’s, which podcasters have been hearing about for a long time, is also featured in the Times piece.
_Inside Trader Joe’_s was launched in May of 2018. The latest episode, #16 of Inside Trader Joe’s, is about produce.
Podcasts are also helping these companies build their brands.
The goal of the McDonald’s podcast, called The Sauce, was to apologize to disappointed customers. According to the paper, the fast food chain had underestimated consumer demand for its teriyaki-flavored sauce. Fights were breaking out at some locations when they ran out of the sauce.
General Electric released an eight-part science-fiction podcast called The Message. Marketing Executive Linda Boff told The Times that the company is always thinking about how to make sure GE as a brand relevant, contemporary, and interesting. “We get on the radar of future employees, young people who are making a choice as to where they want to work.”
Whether you are launching a show to talk about your passion or a branded podcast to push the word out about your business, news about podcasting in major publications such as The New York Times is positive for the industry.