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Megaphone has announced that CNBC will begin using Megaphone’s publishing and monetization tools for its network of podcasts.
CNBC will use Megaphone’s hosting, publishing, dynamic ad insertion, campaign management, forecasting and analytics. CNBC will also use the Megaphone Targeted Marketplace to deliver targeted ads to its podcast listeners.
CNBC’s podcast portfolio includes Squawk Pod, Mad Money w/ Jim Cramer, American Greed, Squawk on the Street, Fortt Knox with Jon Fortt, and The Profit, among others_._
“The media landscape is changing rapidly and we are pleased to see a powerful and respected news organization like CNBC recognize a mainstream market for podcasting,” said Brendan Monaghan, CEO of Megaphone. “This is just the start of a mutually beneficial relationship that will set the tone for what media, and business journalism in particular, can accomplish in this space.”