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Those are the words of SiriusXM CEO Jim Meyer during the company’s Q3 earnings call Thursday morning. Meyer said, “To us it’s not about quantity, it’s all about the value of the quality of the content.” Here’s what else Meyer said…
First and foremost, according to Meyer, is building a very robust structure. “And by that I mean technical structure that can support that business in a way we think it needs to be supported, including with the ad technology that we think is necessary to tailor the ads. Our teams are working on some things that we think are a solid roadmap to do that. That may involve some small things involving outside partners or we may do it all ourselves.”
Meyers says he expects to have more visibility in the first half of next year. “But I will tell you that’s not an earth-shattering type of investment. It is work and we have to get it right. We know what we want there and we’re moving towards it.
For us it’s not about quantity. That doesn’t mean that we don’t want to have a vast library available. For us, the podcasting game is all about the value of the quality of the content, and we don’t believe the big entertainment brands have weighed in yet, which is why we think the Marvel announcement is so extraordinary.”
In October, SiriusXM signed a deal with Marvel for multiple podcasts to be released over several years, including original scripted series based around established Marvel characters, as well as unscripted original shows.
Finally, Meyer said when they get it all together there are two other things. “We have to make sure subscribers know how to find the podcasts when they want them and we have to know how to promote it correctly. I want to deliver the whole thing and then go drive it.”