8 Ways To Leverage Your Podcast Guest Interviews

(By Yann Ilunga) Every podcast interview you do as a guest can be leveraged beyond the scope of the show itself. The question becomes: what can you do to make that happen and get more traction from your podcast guest interviews?

Turning Podcast Listeners Into Leads & Customers

(By Yann Ilunga) Being a guest on other people’s podcasts can be a powerful asset for the marketing strategy you use in your business. But you can't just "wing it" and hope everything will work out. You need to be prepared and create the right focus. Here are some tips.

What Makes A Great Podcast Guest Interview?

(By Yann Ilunga) What should you think about and do to be an excellent podcast guest? And what pitfalls should you avoid? In this blog post, I'll take a close look at six different pieces that make up the podcast-listening puzzle.

How To Prepare For A Podcast Guest Interview

(By Yann Ilunga) You’ve found podcasts to be featured on, you pitched yourself and the host said yes. Now what? In this article, I’m going to break down the podcast guest interview preparation process for you, step-by-step.

What To Include In Your Podcast Guest Pitches

(By Yann Ilunga) In my last article, we looked at how to pitch yourself as a podcast guest. In this post, we’re going to focus on what to include in the pitches you -- or someone on your behalf -- are going to send to podcast hosts.

Podcast Guest Pitching: Dos and Don’ts 

(By Yann Ilunga) Once you’ve compiled a list of podcasts you think you’d be a good fit for (or had someone do that for you), it’s time to put yourself out there and actually pitch yourself as a podcast guest. Let's look at the things to do and what to avoid to increase the chances of making your pitches successful.

Finding Podcasts To Be Interviewed For

(By Yann Ilunga) You’ve decided what you’d like to achieve through podcast guesting and you have all of the necessary “tools of the trade.” Now, it’s time to start the research and compile the list of shows you’d like to be interviewed for.

Podcast Guesting: The “Tools of the Trade”

(By Yann Ilunga) If you’ve read any of the previous articles from my series here at The Podcast Business Journal, then you know what podcast guesting can do for you. The next step is to make sure you have what you need in your podcast guesting toolkit.

Defining Your Podcast Guesting Goals

(By Yann Ilunga) There are several reasons why podcast guesting should be part of your marketing strategy. Similarly, there are different things you might try to achieve through your podcast guesting endeavors.

Guesting Should Be Part Of Your Marketing Strategy

(By Yann Ilunga) The growth of podcasting as a medium translates to opportunities for podcast hosts, podcasting-related businesses and services, and for companies interested in advertising on podcasts.