(By Scott Carson) It’s podcast and marketing convention season and with these events growing every year and attendance increasing, it's important to have a plan when you go.
(By Scott Carson) Sponsors are not just going to knock on your door with their credit cards out to pay you thousands of dollars each month for you to read 30 to 45 seconds of copy once a week or episode. But there are avenues you can pursue.
(By Scott Carson) I recently sat down with seasoned podcaster, Phoebe Mroczek, host of the Unbecoming podcast and we discussed the different trends in podcasting that we’ve seen over the past couple of years.
(By Scott Carson) This past weekend I spent three days with twenty podcasters doing an amazing job promoting and monetizing their podcasts. I stole their secrets so I could share them with you.
(By Scott Carson) This week I hosted thirty podcasters for eight hours of podcast pitching during our Mass Media Podcast Summit. Each podcaster shared their show’s focus and inspiration for starting.
(By Scott Carson) Here are the three primary reasons that you MUST (yes, it is a must now) add video to your podcast marketing strategy in 2020.
(By Scott Carson) I was lucky enough to have several podcasters share three important tools that have saved me thousands of hours and helped me exponentially grow my audience across numerous platforms. And now I'd like to share them with you.
(By Scott Carson) One of the most effective methods I’ve used to grow my audience and numbers is to focus on adding guest appearances on other relevant shows to our weekly marketing calendar.
(By Scott Carson) We all know the top two questions that podcasters ask. “How do I grow my audience” is always number one with “How do I monetize my podcast” coming in a close second.
(By Scott Carson) It's the time of the year when everyone starts looking at their numbers and planning for the new year hoping to make it better than the last.