IAB Projects $2 Billion in Ad Revenue By 2023

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According to the Interactive Advertising Bureau's U.S. Podcast Advertising Revenue Study, podcast advertising will grow as much in the next two years as it did in the past decade. Driven by a strong Q4 in 2020 (+37%), podcast ad revenues climbed to $842 million in 2020, up from $708 million in 2019.

People Remember These Brands The Most

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Edison Research announced the top ten most recalled brands in podcasting for Q1 2021, taken from their research service, the Podcast Consumer Tracker. HelloFresh, Manscaped and Betterhelp topped the list. 

Spotify Working on Making Life Easier For Listeners

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For the second March in a row, Spotify has announced significant changes to its operating system that will enable the user to more easily resume podcasts and find new ones.

PBJ Welcomes Joshua Dudley

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The Podcast Business Journal would like to welcome Joshua Dudley to the team. Joshua, who's been published in Forbes, The San Francisco Chronicle, New York Observer and Discover Pods, among other publications, will be writing for PBJ for the next several months. Reach out to Joshua with any tips, press releases and news items at joshuadudley@gmail.com.

BetterHelp The Big Spender in February

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According to Magellan AI, which monitors how much money advertisers spend, BetterHelp spent $4.3 million in February on 386 podcasts. GEICO was second with $2.6 million spent on 260 mainly sports podcasts. Here are the top 5...

Cowherd, iHeart Launch The Volume Podcast Network

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Syndicated radio host Colin Cowherd and iHeartRadio are partnering to launch a new podcast network called The Volume. The agreement includes a slate of sports-talk podcasts that will be co-produced by Cowherd and iHeartRadio.

Niagara Falls Podcast Studio Under Fire

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And that's because Peter Green's Yowawa Media Services is located in the Niagara Arts and Cultural Center and protesters allege Green is allowing white supremacists use his studio to spread hate.

Apple Puts Spotlight On Indies

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With today being the first, Apple says new Spotlight creators will be announced each month and represent a diverse range of podcast genres, formats and locations — with a focus on independent and often underrepresented voices.

IAB Seeking Comment on New Podcast Measurement Guidelines

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The IAB Tech Lab has released its Podcast Measurement Technical Guidelines 2.1 for a 30-day public comment period. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for measurement.

Media Monitors: iHeart is #1

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Media Monitors conducted a listener survey September 14th-30th asking participants whether they had listened to a podcast in the last 7 days. They then asked particpants to list specific podcasts.
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