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Captivate.fm Launches Ad-Insertion Technology

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The hosting platform is launching the product, called AMIE, in beta today.

The company says Captivate’s Audio Mastering & Integration Engine (AMIE) “is built for both smaller independent podcasters while providing larger, advertising-centric podcasters & brands the enterprise-level tools that they need to run successful ad campaigns.”

“Dynamic ad insertion sounds so complex,” says Mark Asquith, CEO of Captivate, “but there’s really no need for it to be reserved for podcast power-users, advertisers and brands.”

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