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In Entrepreneur Magazine Webmetrix CEO Imran Tariq says yes you can. Tariq has written a column detailing his five strategies that will result in 7-figure downloads.
He says, “to take advantage of podcasts, you need to build your reach and find ways to get more people to listen. And to do that, you have to think outside the box:
Here is a snippet of his column which you can read in full HERE
Use your guests. You would be shocked how accessible some of the people you follow on social media are.
Use radio show tactics to create an engaging experience. NPR knows a thing or two about how to engage people with an audio format. They’ve been doing it for 47 years, in fact.
Keep consistent – there’s no getting around it. This seems like a no-brainer, but you’d be surprised how many shows you’ll find even in the iTunes “New and Noteworthy” section that aren’t being updated consistently.
There’s no shame in asking for reviews. Actively solicit reviews. Podcast platforms favor well-reviewed and frequently reviewed podcasts over their less-frequented cousins. If you’re not constantly getting a stream of reviews, try to boost them.
Use giveaways to your advantage. This is a time-honored strategy that many have used to grow their podcast. But, to really take advantage of it, there are a few things you have to do.