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The hit podcast Business Wars from Wondery, that looks at great business rivalry’s like Nike vs Adidas, is now a book that applies the same insights host David Brown learned and expounds on them in print.
The book is called The Art of Business Wars and it examines how companies like McDonalds, Microsoft, Netflix, and Mattel stayed ahead of their rivals and what lessons we can learn from them.
Here’s what some early readers had to say:
“A rollicking read about the corporate world’s greatest rivalries. If you’re worried about a well-known competitor or an unseen disruptor—or fascinated by the decisions of founders, the strategies of leaders, or the fates of businesses—this book brings together the best of a hit podcast for your learning and enjoyment.”
— Adam Grant, New York Times bestselling author of _Think Again _and Originals, and host of the TED podcast _WorkLife _
“Anyone who thinks business is all about balance sheets and income statements should be required to read The Art of Business Wars. Whether he’s telling the story of how Apple crushed BlackBerry or how Mattel created Barbie and Ken, David Brown has done a masterful job of getting beneath the numbers to illuminate the real stuff of business: ego, passion, ambition—and all-out combat.”
— Joe Nocera, Bloomberg business columnist